All About Kramer Equestrian

Kramer Equestrian in Numbers

For over
0
years we've been supporting our customers as a reliable partner for equestrian sports.
More than
0
products for equestrian sports can be found in our MEGA STORES.
With over
0
MEGA STORES and branches in Germany, Austria, France and Switzerland, Kramer is also well represented in brick-and-mortar locations.
Approximately
0
employees design, develop and sell products for horses and riders at our company headquarters and in the MEGA STORES.
Over
0
parcels leave our logistics centre every year thanks to modern logistics solutions and ensure the shortest possible delivery times.

Company History

Immerse yourself in our company history and discover the individual stages that have made us the European market leader in equestrian retail. Below you'll find details of all our changes and new locations in chronological order.
  • 1967 - 1973
  • 1978 - 1985
  • 1988 - 1989
  • 1995 - 2000
  • 2003 - 2004
  • 2005 - 2008
  • 2009 - 2011
  • 2012 - 2014
  • 2015 - 2019
  • 2020 - Today
  • 1967 - 1973
    Foundation Phase
    The beginnings of Kramer Equestrian in the German equestrian sector

    1967 - 1973

    In 1967, the businessman and amateur dressage rider Richard Krämer founded the "Sattelversand Krämer Pferdesport" saddle import and mail order company for equestrian sports in Bad Kreuznach, Germany.

    In 1973, the Schmeckenbecher family from Hockenheim, Germany took over the company and relocated the headquarters to the Kurpfalz region. Kramer Equestrian operates an equestrian sports mail order company and maintains small equestrian sports shops throughout Germany.

  • 1978 - 1985
    Concentration on the Mail Order Business
    Expansion in Germany

    1978 - 1985

    Kramer Equestrian began organising equestrian sports markets and trade fairs at various locations in Germany in 1978.

    Since 1985, the company focused entirely on the mail order business and the sales region of Germany.

  • 1988 - 1989
    Expansion into the New Federal States
    The first main catalogue and the expansion into the new federal states

    1988 - 1989

    In 1988, Kramer Equestrian publishes the first "main catalogue".

    Kramer Equestrian sends its first parcels to the then still existing GDR in 1989. A comprehensive customer database is built up in the new federal states through a "customers recruit customers" promotion.

  • 1995 - 2000
    Further Growth
    Expansion into Austria and Luxembourg and new logistics centre

    1995 - 2000

    With the start of the European single market, Kramer Equestrian expands its dispatch activities to Austria and Luxembourg in 1995. A new dispatch centre is built in Hockenheim.

    The new logistics centre in Hockenheim is built in 2000.

  • 2003 - 2004
    Creation of Kramer MEGA STORES
    Kramer Equestrian creates shopping paradises for riders

    2003 - 2004

    In 2003, Kramer Equestrian opens the first MEGA STORE outside the company headquarters in Florstadt, Germany. In 2004, the Sulzemoos MEGA STORE opens in southern Bavaria.

    • 2003
      In 2003, Kramer Equestrian opens the first MEGA STORE outside the company headquarters in Florstadt, Germany.

    • 2004
      In 2004, the third MEGA STORE opens in southern Bavaria, in Sulzemoos between Augsburg and Munich.

  • 2005 - 2008
    Entry into Switzerland
    Kramer Equestrian acquires Felix Bühler

    2005 - 2008

    In 2005, Kramer Equestrian acquires a majority stake in the Swiss equestrian market leader Felix Bühler in Muhen, Switzerland with 14 branches.



    MEGA STORE Expansion
    Roll-out of the MEGA STORE concept in Germany
    Further MEGA STORES open in Nuremberg, Langenau, Heimsheim, Vienna, Irschenberg and Neukirchen-Vluyn.

    • 2005
      The fourth MEGA STORE opens its doors in Nuremberg.

    • 2006
      MEGA STORES No. 5 and 6 are opened in Langenau near Ulm and in Heimsheim near Stuttgart. Expansion of the storage area.

    • 2007
      The first Kramer Equestrian MEGA STORE is opened outside of Germany, in the Austrian capital Vienna.

    • 2008
      The 8th and 9th MEGA STORE opens in Irschenberg and Neukirchen-Vluyn.

  • 2009 - 2011
    Launch in France
    Deliveries are made to customers in France and more MEGA STORES open

    2009 - 2011

    In 2009, riders in France began receiving deliveries. In addition, further MEGA STORES are opening in Hockenheim-Talhaus, Asten, Mainz, Bad Nenndorf, Braunschweig, Henstedt-Ulzburg and Egestorf.

    • 2009
      Kramer Equestrian now also supplies customers in France. Further new MEGA STORES are built in Asten and Mainz and the first shop in Hockenheim is converted into a MEGA STORE.

    • 2010
      The 12th and 13th MEGA STORES open in Bad Nenndorf (Hanover) and Braunschweig.

    • 2011
      Two more MEGA STORES are opened around Hamburg: Hamburg-North in Henstedt-Ulzburg and Hamburg-South in Egestorf.

  • 2012 - 2014
    Investment Phase
    Kramer Equestrian invests in logistics and launches in the Netherlands and Belgium

    2012 - 2014

    Kramer Equestrian opens further MEGA STORES in Germany and Austria. In addition, online shops are launched for the Netherlands and Belgium and the company's own logistics are optimised.

    • 2012
      Opening of the MEGA STORES Achim / Bremen, Feldkirchen / Graz and Leichlingen / Leverkusen.

      Construction of the automated small parts warehouse.

    • 2013
      Opening of the MEGA STORES Kleinmachnow / Berlin, Lünen / Dortmund and Pentling / Regensburg.

      Kramer Equestrian now also supplies customers in the Netherlands via its own online shop.

      Commissioning of the automated pallet warehouse.

    • 2014
      Kramer Equestrian now also supplies customers in Belgium.

      Opening of the MEGA STORES Bornheim / Bonn, Ahrensfelde / Berlin and Eibesbrunn / Vienna.

  • 2015 - 2019
    Expansion in Europe
    MEGA STORES in France and launch in Great Britain

    2015 - 2019

    During this period, Kramer Equestrian opens further MEGA STORES in Germany and Austria. The first MEGA STORE is built in France in 2016; the second follows just three years later.

    Kramer Equestrian also continues to expand in online retail and goes live with an online shop in the UK.

    • 2015
      Opening of the MEGA STORES Ettenheim, Nossen / Saxony and Neunkirchen / Saar.

    • 2016
      Kramer Equestrian now also supplies customers in Great Britain. Opening of the first French MEGA STORES in Geispolsheim / Strasbourg as well as in Lohfelden / Kassel and Darmstadt / Weiterstadt.

    • 2017
      Opening of the MEGA STORES Türkheim / Bad Wörishofen, Lengerich and Reinfeld / Lübeck. Construction of the new office building.

    • 2018
      Opening of the MEGA STORES Werneck / Schweinfurt, Mühlhausen-Ehingen, Neuhaus am Inn / Passau.

    • 2019
      Opening of the MEGA STORES Kettig / Koblenz, Avrainville / Essonne (France), Bredenbek / Kiel.

  • 2020 - Today
    Expansion of Logistics
    New MEGA STORES, Italian online presence and expansion of logistics

    2020 - Today

    Kramer Equestrian opens additional MEGA STORES in Germany, Austria and France.

    The Italian online shop goes live in 2022.

    Further optimisation of logistics, commissioning of the second automated pallet warehouse and construction of a shuttle warehouse to supply customers even faster.

    • 2020
      Opening of the MEGA STORES Westerstede / Oldenburg, Seclin / Lille (France) and Paderborn. Construction of the second automated pallet warehouse.

    • 2021
      Opening of the MEGA STORES Schkeuditz / Leipzig, Weimar and Serris / Seine-et-Marne (France).

    • 2022
      Opening of the MEGA STORES Himmelkron, Schermbeck / Münster and Les Essarts-Le-Roi (France).

      Online shop goes live in Italy.

      Construction of the shuttle warehouse to supply customers even faster.

    • 2023
      Opening of the MEGA STORES Alsdorf / Aachen, Kavelstorf / Rostock and Plüderhausen / Stuttgart.

    • 2024
      Opening of the MEGA STORES Treffen / Villach, Plüderhausen / Stuttgart and Northeim / Göttingen.

Team Kramer Equestrian

At Kramer Equestrian we are proud of our team, which consists largely of passionate riders. Thanks to their high level of expertise and special knowledge, they are qualified to provide precise customer advice and support. The high level of motivation that our employees bring to their daily work is the common thread that has made Kramer Equestrian the dynamic and successful company it is today. A wide range of specialist training courses guarantee expertise and team spirit in all areas. From the quality control of incoming goods to the dispatch of orders, everything at Kramer Equestrian is done in-house.

Partnership

Kramer Equestrian relies on the expertise and experience of numerous top riders and equine experts and sponsors Olympic champions of today and tomorrow. Together we develop products that meet the highest standards and promote both the performance and well-being of horses. We would like to thank Michael Geitner, Monty Roberts, Kaya and Peter Thomsen as well as Emma Brüssau for their great cooperation and for enriching our commitment to equestrian sport as ambassadors and partners. We couldn't be prouder!

Sponsoring

As a company in the equestrian sector, it is very important to us to support equestrian sport and to share our passion for horses with you! Is your club/riding centre organising a competition or other equestrian event? Apply now for sponsorship from Kramer Equestrian and let us help make your event a success! Together we can promote equestrian sport and create unforgettable experiences for all horse lovers. We look forward to being part of your event!

Learn More

Do you always have a cookie for your horse?

We do too! We also use cookies and other technologies to provide you with an optimal and safe shopping experience, to measure the performance of our website and to show you relevant products for you and your horse! To do this, we collect data about our users and how they use our website on their devices.
We work exclusively with European service providers to collect data.

If you click on "Allow all", you agree to the use of cookies and the associated processing of your data as well as to the transfer of the data to our service providers. If you click on "Only necessary", your visit will only be continued with cookies that are absolutely necessary for the smooth operation of our website.

Of course, you can revoke or adjust the settings at any time. You can find more information about our cookies under data protection.